KWABENA ADJEI

KWABENA ADJEI

$400 Million

FOUNDER, KASAPREKO COMPANY LIMITED 

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Wealth: SELF MADE, ALCOHOLIC BEVERAGES

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Known For: KASAPREKO

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OVERVIEW

Dr Kwabena Adjei is an industrialist and entrepreneur, he founded Kasapreko in 1989. The company was one of several new companies, including Kantamanto, Ravico and Macbell, that set up liquor distillation businesses at about the same time in Nungua, a suburb of Accra.

Before setting up Kasapreko, Dr Adjei was involved in general trading and imported a wide range of products for sale in Ghana. He was also a licensed gold buyer. During their early years, all the companies that produced distilled products sourced inputs from the same supplier and were using the same blend to produce a generic gin. Kasapreko broke away from this tradition and sourced inputs from a different supplier to produce gin, brandy and whisky of different blends from those of its rivals. This set the company apart and enabled it to build a niche market, the company that time operated in the informal sector.

After 10 years of operation, Dr Adjei decided to formalize his operations by hiring professionals to review the business and put in place structures including a board, a professional management and technical team as well as a good operational, human resources and financial management systems.

The company’s brands include Alomo Bitters, brandy, Cardinal liqueur, Cocoa liqueur, dry gin, Kasapak, lime cordial, Kalahari, Ogidigidi bitters, Opeimu bitters, tonic wine and Kasa Vino. The company uses 25 million litres of ethanol per annum.

Kasapreko is the company that commercialized the operations of the informal alcoholic beverage industry in Ghana. Investment in technology has kept the company at the forefront of the sector.

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NET WORTH SUMMARY

Kwabena acquired his fortune from Kasapreko which currently has staff strength of about 130  and is the largest producer of alcoholic beverages in Ghana ahead of brands like Guinness and STAR Beer.

The company installed two new state-of-the-art liquor producing lines, at the cost of US$30 million, with the capacity to produce 70,000 bottles per hour.

Kasapreko has key distributors and retailers in 8 of Ghana’s 10 regions and also has about 6 distributors in Nigeria.

Kasapreko currently export to all West African countries with Nigeria being the main destination.

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Visibility Ratings: B